Center for Research and Consulting

What can the CRC do for you?
 

• Study your customers and prospects
• Determine demand for new programs
• Analyze online and in-the-class potential
• Assess and explore new market potential
• Measure the impact of competition
• Design data-driven marketing strategies
• Set benchmarks with other organizations
• Conduct pricing and value research
• Plan electronic and traditional media through research

The Center for Research and Consulting has three pillars:

1. A paid membership model that offers affordable custom research and consulting, and participation in a shared research agenda on timely issues facing the field of professional, continuing, and online education.
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2. National benchmarking studies for the benefit of UPCEA members. The CRC will provide value to all UPCEA members by offering improvements on the long-standing UPCEA management and marketing studies and by adding timely benchmarking studies on other issues.
    
3. Individual consulting and research projects for CRC members at a discounted rate and non-members at market rate.
    

UPCEA Center For Research and Consulting uses a variety of research tools, including electronic surveys, demographic and occupational databases, focus groups and qualitative research, competitive and pricing analysis, statistical models and other methods.